MEET TODAY’S GUEST
Mark Haas, CEO of Helmsman Group & Regulate CPG
Mark Haas has spent his career at the intersection of food, innovation, and technology. As CEO of Helmsman Group and Regulate CPG, he’s helping brands rethink how products are developed, scaled, and brought to market — bridging science and creativity to make food systems more transparent, efficient, and sustainable.
This month, Mark joins the stage at Cal Poly Pomona’s Plant-Based Food & Nutrition Symposium, where thought leaders, educators, and innovators are shaping the future of plant-based foods.
TODAYS WORKSPACE
Live from Cal Poly Pomona
The 2nd annual Plant-Based Food & Nutrition Symposium is themed Re-Defining Plant-Based Food Processing and Nutritional Values. This year’s discussions highlight how ingredient science, sustainability, and consumer awareness are transforming the way food is made.
On the Industry Discussion Panel, “Market Trends and Consumer Needs: Opportunities for Developing Profitable, Healthy Plant-Based Foods,” Mark will join experts exploring how evolving consumer habits are reshaping innovation strategies and how the shift toward plant-based eating can drive both purpose and profit.
THE INTERVIEW
Talking Innovation With Mark Haas
In this session, Mark and other industry leaders will explore what it really takes to succeed in the fast-evolving plant-based sector — from predicting where consumer preferences are headed to understanding how advanced ingredient processing and formulation technology are changing the game.
Expect a conversation that connects data, design, and demand — how smart innovation can meet real consumer needs while staying profitable and scalable.
If you’re building the future of food, this discussion is one to watch.
