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We Trusted the Wrong Sweetener

Feb 3, 2026

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13 min read

We Trusted the Wrong Sweetener

How marketing narratives outran the evidence in sugar replacement

Mark Haas
Mark Haas
"GLP-1 Friendly" Is the New "Keto Friendly."

Jan 13, 2026

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8 min read

"GLP-1 Friendly" Is the New "Keto Friendly."

And We Learned Nothing.

Mark Haas
Mark Haas
January’s Metabolic Promise and the Physics No One Mentions

Jan 7, 2026

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10 min read

January’s Metabolic Promise and the Physics No One Mentions

The numbers look perfect. The experience rarely does.

Mark Haas
Mark Haas
Food Systems Are Outrunning Food Stories

Dec 23, 2025

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7 min read

Food Systems Are Outrunning Food Stories

We’re Arguing About Food Using the Wrong Frameworks

Mark Haas
Mark Haas
Stop Romanticizing the Ramen Years

Dec 16, 2025

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10 min read

Stop Romanticizing the Ramen Years

The real tradeoff between ownership and momentum

Mark Haas
Mark Haas
Taxing Applesauce Won't Solve Obesity

Dec 2, 2025

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12 min read

Taxing Applesauce Won't Solve Obesity

Why the ultra processed food debate is missing the point

Mark Haas
Mark Haas
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Mark Haas

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